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Shams the Label is an Australian-based online modest fashion brand, founded and run by a passionate 20-year-old with a big vision for modest fashion. The journey began with my personal struggle to find affordable, stylish modest clothing. That challenge sparked the idea to create a label that offers elegant, accessible designs for women who cherish both modesty and style.

Shams the Label focus on timeless, versatile pieces that seamlessly blend modesty with contemporary fashion. Our new Summer '24 collection is especially close to my heart it's named after my sister, Saira, who inspired me to start this brand. This collection reflects our dedication to quality and inclusivity, designed to help every woman feel confident and sophisticated, without compromise.